Digital Marketing in Shkodra

With the aim to address the growing interest ,regarding the Digital Marketing area security, the Youth Center of Shkodra hosted an open activity led by Kozeta Jano. The event, titled “Digital Marketing,” aimed to shed light on crucial strategies individuals should stick to when marketing a product, offering valuable insights into tricks one should use, how ads work, and how careful we should be when presenting a product to the audience.

The BiblioTech project is developed by the Albania Sustainable Development Organization (ASDO), in collaboration with UNICEF Albania under the “Transforming of National Response towards Trafficking of Human Beings to and from Albania” supported by the United Kingdom Government.

The event started with a short presentation by Kozeta Jano, who started explaining the basis of digital marketing, and the importance it has gained the last decade. Later on strategies about advertising a product online, such as Pay-Per-Click and Search Engine Optimization, were presented and how we can use them properly, in order to gain audience and profit. A key point of the presentation was the light that was shed on the Social Media Marketing, why it is important and tricks on how to use properly the social platforms.

At the end of the presentation, the audience was divided in three groups for a very entertaining activity. The activity consisted of the different and creative ways these groups would promote their business online. Every group chose a social platform like Tik Tok and Snapchat, and on a flipchart they wrote down their ideas and the functions of the chosen platform, how this choice would help the promotion of the business. The preparation lasted for about thirty minutes and the groups started presenting their ideas.

It was a very interesting and crucial step of the activity, as each group helped us understand their point of view regarding digital marketing, how interested they were to learn in details regarding the topic.